Saturday, January 17, 2009

Simple to Pronounce and Easy To Remember

Founder and manager director of Marrybrown, Nancy Liew, says the name Marrybrown simply popped into her mind when she decided to start a fast-food business.

“It is simple to pronounce, easy to remember and has an international appeal, as shown when we market the brand overseas,” she says in an interview with StarBizWeek.

Nobody would have imagined or thought that a brand that started in Johor Baru in 1981 would become one that all Malaysians can be proud of. Marrybrown Fried Chicken Sdn Bhd, operator of Malaysia’s largest home-grown fast-food restaurant chain, began at a small shoplot in Jalan Wong Ah Fook. Over the last 28 years, Marrybrown has ventured into other countries, proving that a Malaysian brand is able to make an impact in the global branding fraternity.

Liew says unlike in the fashion or cosmetics business where brands can sometimes be a mouthful or hard to pronounce, it is a big NO in the fast-food industry.

She says most of the international fast-food brands tend to be three-syllable such as KFC, Burger King and McDonald’s, and so is Marrybrown.