A logo is the face of a product or business. It is the first thing that people look at to identify your business or product. It is printed on business cards, letter head or any advertising material. Care is needed in order to choose the right logo. Feng shui believers take the extra trouble to match their birth date to colors that are auspicious to the owner. From my observation, successful logo incorporates word brand into their logo such as 'Coca-cola', 'Samsung' and 'Nokia'.
Logo design is an art. It follows the wind of fashion. Look at the top ten trends that will define logo design in 2008.
Logo is also a form of trademark. Good trademark are 'distinctive' from product. The 'distinctive' character allows the product to be easily identified by consumer.